Case Study

Portfolio careers

Charles Handy predicted in 1989 that a single employer would stop being the default.

Global
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In 1989, Charles Handy published The Age of Unreason, in which he argued that the traditional career, a lifelong relationship with a single employer, was becoming one option among many rather than the only respectable path. He coined the term "portfolio career" to describe a working life assembled from a mix of paid employment, freelance contracts, consulting, voluntary work, and personal projects.1

Handy, a professor at the London Business School, drew the metaphor from finance. Just as an investor diversifies a portfolio of holdings to manage risk and increase returns, a worker could diversify sources of income and meaning to build a more resilient professional life.

The model described what some workers had always done out of necessity, particularly freelancers, artists, and seasonal workers, but Handy reframed it as a deliberate strategy for the knowledge economy. He predicted that organizations would shrink their core workforces and rely increasingly on external contractors and project-based collaborators.2

By 2023, the McKinsey Global Institute estimated that 36 percent of employed respondents across six countries identified as independent workers, a category that included freelancers, temporary workers, and those with multiple income streams.3

36%
Share of employed respondents across six countries who identified as independent workers in 2023, according to McKinsey

Portfolio careers gained visibility in the 2010s as digital platforms made it easier to find short-term work and as economic uncertainty made reliance on a single employer feel riskier. The term became associated with the gig economy, though Handy had envisioned something different: not precarious work mediated by algorithms, but a curated collection of commitments chosen by the worker.4

The tension between Handy's vision and the reality of contemporary independent work remains unresolved. For some, a portfolio career offers autonomy, variety, and creative control. For others, it means cobbling together income from multiple sources because no single source provides enough. The same model can describe freedom or fragility, depending on who is doing the assembling and how much choice they have.5

1989
Charles Handy coined the term portfolio career in The Age of Unreason.
2010s
Digital platforms made it easier to assemble multiple income streams, expanding portfolio work.
2023
McKinsey estimated 36 percent of workers across six countries identified as independent workers.
1 Charles Handy, The Age of Unreason (London: Hutchinson, 1989).
2 Charles Handy, The Empty Raincoat (London: Hutchinson, 1994).
3 McKinsey Global Institute, Independent Work: Choice, Necessity, and the Gig Economy, updated 2023.
4 Diane Mulcahy, The Gig Economy (New York: AMACOM, 2016).
5 Guy Standing, The Precariat: The New Dangerous Class (London: Bloomsbury, 2011).
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